At SAOLA, every detail counts when it comes to reducing our footprint. And it starts with… color! For our Spring/Summer 2025 collection, we're focusing on an innovative and responsible dyeing technique: Dope Dyeing , also known as mass dyeing .
Dope Dyeing, what is it?
The Dope Dyeing method consists of directly integrating colored pigments into the textile fiber , even before it is transformed into yarn. Unlike conventional dyes that require large quantities of water and chemicals to color the finished fabric, here the color is an integral part of the yarn from its creation.
Result ?
- Fewer production steps
- Fewer resources used
- Less impact on the planet
Why is it a game changer?
By adopting this technique to dye certain components of our sneakers, we have drastically reduced our environmental footprint. And we're talking measurable results for the Spring/Summer 2025 collection:
- 💦 1.2 million liters of water saved – the equivalent of 24,000 5-minute showers
- 🌍 30 tonnes of CO₂ avoided – equivalent to driving around the Earth 6 times
Not bad, right?
A long-lasting and high-performance color
Beyond its ecological benefits, mass dyeing also has many technical advantages :
- The colors are deeply embedded in the fiber, making them more resistant to washing, wear and light.
- The color remains uniform and stable , even after numerous uses.
- The final result is clean, sober, and perfectly consistent with the casual and natural aesthetic of SAOLA.
In short, it's the perfect combo of textile performance, durability and style .
Dope Dyeing & SAOLA: a responsible choice for our sneakers
As a brand committed to ethical and eco-designed fashion, SAOLA is constantly seeking innovative solutions to reduce its footprint. Dope Dyeing is part of this approach, alongside our other commitments: the use of recycled materials, bio-sourced soles, responsible production, etc.
Every detail counts. Including color.
🧵 Dope Dyeing is our little technical twist for a “big impact”.
Want to see the result? Take a look at our new collection 🌱
