As a new chapter opens for SAOLA, our original logo marks the change, with the adoption of an icon that we wanted to be more representative of our brand and its values: an abstract representation of the saola's head, which, under the guise of novelty, brings us back to our raison d'être. A 30-year-old story, and more relevant than ever...
"It's the early 1990s. In the primeval forests of the Annamite mountain range, between Vietnam and Laos. And the discovery that a team of scientists is about to make in the home of a local hunter will shake the entire Western community. Nothing less than a pair of horns that look like they've never been seen before, suggesting the existence of an unknown species.
Intrigued by these unique horns, the team will tirelessly strive to unravel their mystery. Scouring the impenetrable forests for weeks on end, tirelessly questioning local residents, and tracking down every clue that might lead them to their enigmatic and elusive owner. Until one day, they find themselves face to face with a saola.
This extraordinary story has resonated with many. First, because it is extremely rare to discover the existence of a large mammal in our time. Second, because it has highlighted an exceptionally rich biodiversity and the importance of preserving it. Finally, because the saola, only just discovered, already appears to be in danger of extinction, with numbers that are even lower as they are threatened by habitat destruction and illegal poaching.
This story has resonated with us for a long time, until it became self-evident. It gives us hope in a nature with incredible resources, and at the same time, alerts us to its fragility. It inspires the name of our brand and encourages us to donate a portion of our profits to wildlife conservation from the outset. So that our approach takes on its full meaning and importance.
